Recommendation systems

Internet is flooded with information every day. Easy access to large amount of information along with difficulty in judging the validity of so much content can lead to information overload . As a result, e-commerce applications and social media sites are increasingly challenged to attract new users and retain existing ones. Based on user interests and preferences, these systems recommend items that may be of interest or value to the customers/users. Recommendation systems help users deal with the information-overload by giving them recommendations of products, etc.They help businesses make more profits, i.e., selling more products. Recommendation systems are a type of information filtering system that uses the preferences of a group of people to make recommendations to other people. Some of the well-known features of recommendation system are: product recommendation for online shopping, social matching, targeted content/advertising etc. 35% of...